Video Presentation
UX Design Contest
Winner of design contest combining and improving MTA and NJT
mobile applications. Judged by
Overview
Challenge
Create a mobile application that combines MTA & NJT's existing mobile applications. Integrate new functions or features to create a positive experience for transit users.
Parameters
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6-hours to come up with and pitch an idea with mockups, technological feasibility, and marketing strategies
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15 minutes to present
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5-person team: Human Centered Design Major (me), Two Computer Science Majors, Marketing Major, Business Major
Judging
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4 panelists from MTA and 3 panelists from NJT judged the presentations
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Our team won the contest, with positive comments including "Clearly addressed the problem" and "Focused on the user"
Process
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Personas & User Stories / Defining the problem
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Team Ideation (Diverge)
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Deciding on key features (Converge)
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Designing Mockups
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Team Ideation on supplemental features (Diverge)
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Deciding on supplemental features (Converge)
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Designing Mockups
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Preparing Presentation
User Stories
Solution / Key Features
Find your train with one simple question: "Where do you want to go?"
Two Main Features:
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Search by Destination
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AI Assistant
Search by Destination
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Enter destination
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Chose when you want to leave/arrive by
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View upcoming trains (on any train line)
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Buy ticket for upcoming trains
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View map for directions and trip progress
AI Assistant
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Chat with AI Assistant to plan your trip
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Switch to VUI mode by clicking on the speaker button
Supplemental Features
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Popup for user feedback
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Carbon footprint & rewards display for user motivation
Takeaways
Design Decisions
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Accessible: High contrast colors, bottom tab navigation, VUI, language options
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Intuitive: Rounded buttons, universal icons, simple wording
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Consistent: Carry over MTA & NJT design systems for a seamless transition
Challenges
Since I was the only UX Designer working in a cross-functional team, my biggest challenge was persuading my teammates to spend some of our presentation time discussing our user personas & user stories. In the end I was able to show my teammates the benefits of this, and after the presentation 2 of my teammates told me they thought it helped us win the contest.