The Process
Research
To kick off my research, I decided to jump in and get my hands dirty, in order to get a better understanding of Broadway Serves' operations.
This helped me get a closer look at what the experience was like for volunteers and partnering organizations, and how the website played a part in their journey from discovery, to awareness, to engagement.
Strategize
Next, I interviewed the Co-Founders of Broadway Serves to find out what their company means to them, mapping key mission and branding information.
Empathize
Then, I conducted a research study aligned with the company's goals (in short, increased engagement through improved user experience.)
As a part of this research, I moderated 6 remote usability tests to discover potential usability issues, pain points, wants, and needs.
Define
Using my research findings, I mapped pain points, crafted personas, and wrote user stories. This gave me a solid foundation to refer back to, and kept my decisions user-centered and research-driven throughout the design process.
Iterate
I iterated in lo-fi and high-fi on Figma and Wix, presenting my design choices to the team frequently and implementing feedback.
A challenge I faced was receiving conflicting feedback during meetings with the company's Co-Founders. I conquered this challenge by asking questions to uncover the root problems and thought processes behind different opinions, and advocating for solutions that were aligned closer to our user research.
